How to set up your Google Places page
The first question I'd like to answer is why bother to set up your church's Places page. Here is a little information from my church. The full report is listed below.
- 521 people saw our page last month.
- 152 clicked through to our website
- 8 clicked on the maps page for more information
- 52 asked for driving directions to the church
That means that 212 people who saw our Places page got more information. What makes it even more remarkable is that at the time of this report our church was not on the front page of Google. Is that worth the effort? We don't track how many visitors came from Google Places, but we are getting a lot of new visitors.
So ready to get started?The steps below will assist you in setting up your Google Places should you decide to do it yourself.
- Go
to Google and search for your church including the city and state.
If you show up with a Places logo, Google has already set a site up for
you and all you need to do is claim and update it. To do that click the
business owner? and then edit my business listing.
- Enter your
basic information such as email address, website and
categories. You can add up to 5 categories. We recommend
that you use the Google External Keyword tool to determine which terms people might search for get the most traffic.
- The
description is also very important. You are writing for people who are
visiting your site and also for the Googlebots that index your site and
then serve it up when people search the internet. Make sure you
include your keywords in the description. You will end up adjusting
this over the next few months as you review the results that Google is
giving you.
- Hours of operation and payments are pretty straight forward.
- Next
is an option to include photos and videos. We recommend that you
upload both photos and videos. Before uploading the photos name them
your keywords. Google cannot read a photo, but it will understand that
you have included your keyword in another spot.
- There is a section to add other information. You can put information on regular events such as youth group, choir and children's programs.
- You can also post information about your upcoming events and you can add coupons to your site. Since most churches don't use coupons, be creative. You can do all kinds of things with the coupon section.
Listed below are a sample of two Google Places pages. One that has not been filled out and one that has. Which one would you click on?